In an era where cookies are becoming obsolete and third-party data grows increasingly irrelevant, technology plays a crucial role in enabling brands to capture, analyze, and activate first-party data effectively. … Read More
Author Archives: Mammoth
Revolutionizing Retail: The True Power of Attribution for CPG Brands
In the ever-evolving realm of retail for Consumer Packaged Goods (CPG) brands, the concept of true attribution is emerging as a game-changer, transcending surface-level insights provided by other retail marketing technologies … Read More
Is It Driving Sales? Decoding the Black Box: Revolutionizing Digital to Retail Marketing
This simple yet critical question has long been a challenge for Consumer Packaged Goods (CPG) food and beverage brands navigating the retail landscape … Read More
