In an era where cookies are becoming obsolete and third-party data grows increasingly irrelevant, technology plays a crucial role in enabling brands to capture, analyze, and activate first-party data effectively. … Read More
retail
Revolutionizing Retail: The True Power of Attribution for CPG Brands
In the ever-evolving realm of retail for Consumer Packaged Goods (CPG) brands, the concept of true attribution is emerging as a game-changer, transcending surface-level insights provided by other retail marketing technologies … Read More
