Is consumer connectivity a key part of your retail strategy? Direct engagement is essential for personalizing experiences, boosting loyalty, and optimizing marketing. First-party data, especially tied to phone numbers, is a game changer. Discover how to leverage this for your brand. … Read More
retail
Redefining Retail Data: Embracing First-Party Insights in a Post-Cookie Era
In an era where cookies are becoming obsolete and third-party data grows increasingly irrelevant, technology plays a crucial role in enabling brands to capture, analyze, and activate first-party data effectively. … Read More
Revolutionizing Retail: The True Power of Attribution for CPG Brands
In the ever-evolving realm of retail for Consumer Packaged Goods (CPG) brands, the concept of true attribution is emerging as a game-changer, transcending surface-level insights provided by other retail marketing technologies … Read More
