Mammoth Media’s Apps Take A Page Out Of TV’s Playbook

MM18_Website Updates-16.jpg

Mammoth Media, a media and entertainment network aimed at teens and millennials, wants to do for apps what Viacom did for TV.

“Viacom has Nickelodeon, MTV, Comedy Central – program options and content based on demographics,” said Peter Szabo, Mammoth’s CRO and head of partnerships. “We’re taking the same approach with different monetization, and instead of channels, we have our apps.”

Read More

Fei XIao