CNBC unveils its annual list of 100 promising start-ups to watch

The Upstart 100 is CNBC's exclusive list of promising young start-ups, featuring a diverse group of companies that are building brands and breaking industry barriers on the path to becoming tomorrow's household names. Selected from more than 500 nominees, each one was scored on eight equally weighted quantitative metrics.

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Fei XIao
Mammoth Media’s Apps Take A Page Out Of TV’s Playbook
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Mammoth Media, a media and entertainment network aimed at teens and millennials, wants to do for apps what Viacom did for TV.

“Viacom has Nickelodeon, MTV, Comedy Central – program options and content based on demographics,” said Peter Szabo, Mammoth’s CRO and head of partnerships. “We’re taking the same approach with different monetization, and instead of channels, we have our apps.”

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Fei XIao
Cloud9 partners with Mammoth Media

Mammoth Media and Cloud9 have come together to broadcast the organization's North American League of Legends Academy team matches during the Summer Split. Cloud9 will broadcast a pre-game show before each match with highlights and interviews. Fans will also have the chance to win cash prizes by playing esports-themed trivia on Mammoth Media’s app, Arena.

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Fei XIao
App Makers Reach Out to the Teenager on Mobile

Over the past decade, advertisers have spent untold millions trying to turn Talia Kocar and her peers in the millennial generation into loyal customers. But on a recent afternoon in Santa Monica, Calif., in a kind of consumer torch-passing, Ms. Kocar, 25, watched a focus group of teenagers drink free Snapple and suck Doritos powder off their thumbs while answering questions about their smartphones.

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Fei XIao