If you enjoy comparing trends on reg’, then you’re probably familiar with polling app called Wishbone. With the launch of its new Publisher Story on Thursday, Sept. 13, you can use Wishbone on Snapchat's Discover Page to vote on the latest fads. It sounds like the perfect way to keep yourself up-to-date, and I'm ready to start polling.
Mammoth Media, a media and entertainment network aimed at teens and millennials, wants to do for apps what Viacom did for TV.
“Viacom has Nickelodeon, MTV, Comedy Central – program options and content based on demographics,” said Peter Szabo, Mammoth’s CRO and head of partnerships. “We’re taking the same approach with different monetization, and instead of channels, we have our apps.”