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This year, Skype partnered with Mammoth Media to develop a first-of-its-kind story integration in Yarn. The objective of this partnership was to organically incorporate and introduce Skype’s new and less popular features, including Skype video calling, chat feature and their recently launched “highlights” feature,  into three story franchises on Yarn.

Skype stories have garnered :

  • 5.82 million views

  • 6.98 million Skype branded element interactions

  • 6.29% click-through rate

Users were:

  • 30% more likely to use Skype in the next month

  • 10% more aware of Skype’s messaging service

  • 10% more aware of the group chatting feature